Melbourne Cricket Ground - Responsible Serving of Alcohol
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Responsible Serving of Alcohol


The responsible serving of alcohol (RSA) is an issue taken very seriously by MCG management which is mindful of observing both the spirit and the letter of the law regarding its liquor licensing obligations.

Patrons are reminded that all EPICURE catering staff have the support of MCG management if service is refused. The operation of bars at the ground is their province entirely.

The Melbourne Cricket Club, as ground manager of the MCG, has always been aware of the issues and complications surrounding the provision of alcohol at the Ground. The Club is conscious of its responsible use at the Ground by constantly addressing such ongoing important issues.

Alcohol is an established part of our society, and part of the way many Australians choose to relax. Used in moderation, there are minimal problems, but used irresponsibly, alcohol can affect, not only the person using it, but those they come in contact with.

To help ensure everyone attending the MCG has an enjoyable and safe time, the MCG management, along with their contractor partner, EPICURE Catering, has introduced a range of strategies around the responsible supply and service of alcohol.

These include:

  • Prohibiting patrons from bringing alcohol into the ground
  • Ensuring that liquor licensing law is observed at all times
  • Not serving alcohol to under 18 year olds
  • Not serving intoxicated patrons
  • All serving staff undergo the RSA training program
  • Low and non alcoholic drinks are made available from all bar areas at all times
  • Serving of alcohol is ceased during the match in some dining rooms
  • Specific areas of the ground are designated dry areas with no alcohol allowed
  • Specific areas of the ground are designated low-alcohol areas at certain events
  • Specific events at the Ground are designated low alcohol days
  • The MCC reserves the right to close bars early on all event days.

Of course for these efforts to work, the patrons of the MCG must also play their part.

The Australian Drug Foundation has joined the MCG in its partnership with VicHealth to support the MCG's capacity as a health promoting venue, and has helped to develop a responsible alcohol message for the public, along with practical advice.

"Don't Spoil the Sport" reflects that the majority of the people attending the MCG just want to enjoy the sport and entertainment. It is a minority of patrons who, when they drink too much, sometimes spoil that enjoyment for other people. We are calling on the good old Aussie sense of fair play and are asking them to respect other people's right not to be negatively affected by alcohol. The messages being used are:

  • Play fair - your drinking can affect others: helping individuals realise that their choice to drink can impact on others.
  • Set a limit and keep your booze score low: getting people to think about their drinking and make decisions about how much they intend to drink.
  • Pace your drinking - have something to eat: helping people to slow down and spread out their drinking. The range of non- and low -alcoholic drinks and variety of food choices available at the MCG make this advice easy to follow.

These messages are displayed on the MCG scoreboard at regular intervals and on signage at bars and other serving areas.

More information on alcohol and advice on low-risk drinking can be found on the website of the Australian Drug Foundation or by calling 1300 85 85 84.


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