Melbourne Cricket Ground - Enjoy responsibly at the MCG
  • MCC Logo
  • NSM Logo

Enjoy responsibly at the MCG

Mar 23, 2010

Foster's GroupThe Melbourne Cricket Club (MCC) is rolling out a responsible enjoyment initiative at the Melbourne Cricket Ground (MCG) with its new Icon partner, Foster’s Group.

The initiative Be Best on Ground aims to send a strong message to MCG patrons to enjoy alcohol responsibly.

“We are delighted to welcome Foster’s Group as an Icon partner of the MCG, following a long standing association with the venue,” MCC Chief Executive Officer Stephen Gough said.

“Under the partnership, MCG patrons will have the opportunity to enjoy the full range of Foster’s premium products here at the ‘G.

The Be Best on Ground initiative highlights the need for MCG patrons to ensure that their alcohol consumption does not impact the level of enjoyment experienced by themselves and others around them.” 

Carlton & United Breweries National Sales Director Peter Cantwell said the CUB and Foster’s businesses have enjoyed a strong relationship with the MCC for more than 100 years.

“We want to ensure that visitors to the MCG enjoy the best beer and wine while watching Australia’s best sports and entertainment events,” said Mr Cantwell.

”It is important to us that our brands are enjoyed responsibly wherever they are consumed – whether that be at high profile events or at a backyard barbecue.  This is an exciting opportunity to highlight this message in Australia’s largest sporting venue.”

- Ends -

Further information:
 
Liz McLachlan                                  Shane Brown
Foster’s Group Limited                   Melbourne Cricket Club
0418 651 374                                 0418 353 431

LIVE COVERAGE: WHAT a day for trainer Peter Moody as he picks up three winners and both Group 1s on the final day of Sydney autumn carnival.

Herald Sun

AN Australian could once again lift the Larry O’Brien Trophy with a record five Boomers taking part in the NBA playoffs beginning this weekend.

Herald Sun

REFEREE Ashley Klein is set to officiate his first Melbourne Storm match since last year’s controversial late season finish in Newcastle.

Herald Sun

JUST two weeks before the most anticipated fight in recent times and tickets are yet to go on public sale due to a bizarre holdup

Herald Sun

MICHAEL Clarke says he hopes Kevin Pietersen misses out on an Ashes recall but is looking forward to playing alongside him for Melbourne Stars.

Herald Sun