Melbourne Cricket Ground - Enjoy responsibly at the MCG
  • MCC Logo
  • NSM Logo

Enjoy responsibly at the MCG

Mar 23, 2010

Foster's GroupThe Melbourne Cricket Club (MCC) is rolling out a responsible enjoyment initiative at the Melbourne Cricket Ground (MCG) with its new Icon partner, Foster’s Group.

The initiative Be Best on Ground aims to send a strong message to MCG patrons to enjoy alcohol responsibly.

“We are delighted to welcome Foster’s Group as an Icon partner of the MCG, following a long standing association with the venue,” MCC Chief Executive Officer Stephen Gough said.

“Under the partnership, MCG patrons will have the opportunity to enjoy the full range of Foster’s premium products here at the ‘G.

The Be Best on Ground initiative highlights the need for MCG patrons to ensure that their alcohol consumption does not impact the level of enjoyment experienced by themselves and others around them.” 

Carlton & United Breweries National Sales Director Peter Cantwell said the CUB and Foster’s businesses have enjoyed a strong relationship with the MCC for more than 100 years.

“We want to ensure that visitors to the MCG enjoy the best beer and wine while watching Australia’s best sports and entertainment events,” said Mr Cantwell.

”It is important to us that our brands are enjoyed responsibly wherever they are consumed – whether that be at high profile events or at a backyard barbecue.  This is an exciting opportunity to highlight this message in Australia’s largest sporting venue.”

- Ends -

Further information:
 
Liz McLachlan                                  Shane Brown
Foster’s Group Limited                   Melbourne Cricket Club
0418 651 374                                 0418 353 431

PHILLIP Hughes’ tragic death rocked Australian cricket to core, but the popular batsman would have been proud of his former teammates for their courageous summer.

Herald Sun

AUSTRALIANS may be celebrating another Cricket World Cup triumph this morning, but the sentiment around the globe is one of disappointment.

Herald Sun

ONE of the Hunter Valley’s leading thoroughbred studs is expected to complete the purchase of unbeaten Golden Slipper winner Vancouver this week in a deal which values the colt at more than $40 million.

Herald Sun

AMID Michael Clarke’s fairytale it was easy to forget that it was another odds-defying fighter who will go down in the record books as man-of-the-match.

Herald Sun

JAMES Faulkner was man of the match while some big name Kiwis went missing in a one-sided World Cup final. See how every player rated.

Herald Sun