Melbourne Cricket Ground - More food choices at the MCG
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More food choices at the MCG

May 02, 2013

The Food Store - a new concept at the MCG in the 2013 AFL season.Football fans can choose from more than 20 new food outlets at the MCG this AFL season as part of an extensive redevelopment to offer a range of high-quality alternatives.

The changes follow a review by the Melbourne Cricket Club (MCC) and EPICURE that identified the need for more options and better value for money.

The new menu includes hot dog creations from around the globe at The Dog Bar, fish and chip favourites with a modern twist from The Fish Shop, gourmet buns and baguettes from The Food Store and bakery treats from The Coffee Shop.

“We have identified trends in the food that consumers are demanding today,” said MCC Executive Manager, Hospitality, Rebecca Harvey.

“For example, The Dog Bar was influenced by a wave of gourmet hot dog shops opening across Melbourne, while The Food Store, with fresh sandwiches and salads made to go, is modelled on the look and feel of a European deli or general store.”

Existing staples will complement the new menu options and the MCG will continue to promote healthy eating – offering a number of nutritious alternatives, such as pita wraps, salad rolls and salads.

A beef baguette from The Food Store at the MCG.“The MCG is expanding its food offering to provide footy fans with more choice,” said EPICURE’s National Manager, Food Services, Robert Clifford.

“Our key objective is for the MCG to take the lead when it comes to food quality, service and delivery.”

“We want to lift the bar of stadium catering, so the focus is not only on providing premium food, but also improving efficiency and offering customers a welcoming atmosphere – all of which were carefully considered in the design of the outlets.”

In addition to the food outlets, the MCG is also introducing new food carts.

“The Curry Cart developed during the cricket season continues to be successful and we’re also developing a soup cart especially for the football season,” said Harvey.

The new outlets follow the successful opening of three new cafes – the Paddock Café, Barassi Café and Terrace Café – and the introduction of five new Crust Gourmet Pizza outlets last year.

Examples of the new menu items

The Food Store
• Chicken Schnitzel Bun – herbed crumbed breast of chicken with lemon and topped with creamy
• Smashing Pork Bun – freshly pulled pork with coleslaw and sticky BBQ sauce
• The Foodstore Standard Smoked Ham & Cheese
• The Foodstore Breast of Chicken Wrap with lime mayo, walnuts
• The Foodstore Beef Baguette with grain mustard and Swiss cheese
• The Foodstore Vegetarian Roasted Vegetables, Feta and Garlic aioli
• Chinois Shredded Chicken Salad – Asian styled shredded chicken salad with Asian mustard dressing,
fresh coriander, nuts and wontons wrappers

The Coffee Shop at the MCG.
The Coffee Shop
• My Mum’s Apple Crumble Slice
• Lemon Tarts by Deniz
• Rustic Mini Cheesecakes
• Hand selected Biscuits/Cookies
• ‘Not your everyda’ Muffins

The Fish Shop
• English style market fish and chips
• Salt & Pepper Queenscliff squid with chips
• Prawn Hot Shots with shark bay baby prawn meat
• Potato Cakes – Ocean Salt and Vinegar
• Standard chips
• The Captain Burger – grain feed rump, tasty cheese, trim bacon, beetroot salad relish and mayo
• The MCG Burger – organic limestone coast beef, salad, relish
• Hen Pecked Burger – Hazeldene chicken burger, barn raised with avocado, bacon and mayo
• Dip it – chipotle mayo, lemon aioli, curry sauce, long room gravy

The Dog Bar
• Spanish – chorizo with chipotle and garlic aioli with cheese sauce and grilled Spanish onions
• New Yorker – cheese kransky with prosciutto & BBQ sauce
• English Summer – mash, peas & gravy
• Premium Chips
• Dip it – chipotle mayo, lemon aioli, curry sauce, long room gravy

Mobile Food – Curry Cart
• Southern style lamb curry with crisped curry leaf, served with steamed basmati rice
• Butter chicken masala with roasted cashews, coriander, served with steamed basmati rice
• Samosa – meat or veg
• Roti
• Roti with curry


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